When asked about potential challenges in the rank and rent model, James mentioned that, like any other SEO strategy, it’s essential to adapt to changes. He also highlighted the importance of having a company culture that values honesty and doing the right thing. Therefore, it’s crucial to maintain trust and ensure that the leads are consistent. This growth means that if he stops providing leads, it could impact many families. He mentioned that some of his clients have grown significantly due to the leads generated from his websites. James emphasized the importance of trust and integrity in the rank and rent business. The leads are offered for free, but the companies are asked to add a commission on top of their price for the leads they convert. The idea is to identify companies that are already spending money on advertising and offer them the potential to generate roofing leads. This includes those advertising on Yellow Pages, trade directories, newspapers, and even radio. For instance, if he built a roofing website, he would reach out to every company online that’s paying for PPC related to roofing. The discussion delved into the rank and rent model, where James explained his approach to finding clients. Check Out Our Backlink Services (Trusted By Over 1,000 Brands) Podcast Summary: Finding Clients for Rank and Rent
